I recently spoofed the Old Spice Adverts with a Warhammer 40k inspired Tau version (second from left, top row) promoting their Greater Goodness in similar fashion to the now (in)famous ads. The key frame being this one :
As in, “..I’m on a horse” End scene, cutaway to Old Spice product.
Response has been good and I’ve had to generate a massive scale version for Tau enthusiasts to make posters of. Do I use Old Spice? No.