Worked on a pitch for a NY client producing the next big blog/Web 2.0 tool. All very exciting and the brief was just as colourful by the Fashion Designer, Euro travelling, Social entrepreneur behind it.
Having only really started toying with App icons etc I decided to give it a shot. Whilst I didn’t pass the cut, I’m pretty damned proud of this logo and the positioning I gave it within the various environments you would expect to encounter it. It was with some measure of satisfaction I noticed the final cut lacked that certain pop! I feel I gained in this App. identity.